The 2024 edition of the Korean Film Fest Barcelona (KFFB) has been a project that has filled us with excitement and pride. This festival, which is becoming increasingly established as a must-attend event for Korean cinema lovers in Spain, is the result of the joint effort of CineAsia and Andando Producciones, with whom we have had the honor of closely collaborating to shape its image and communication this year.
The official trailer: the introduction letter.
As in previous years, we took charge of creating the official trailer for the festival, a key piece to convey the spirit of the event and capture the audience’s attention. This year, we focused on highlighting the energy and narrative richness of Korean cinema, carefully selecting images and music that reflected the diversity of the programming. Creating the trailer is always an exciting challenge, but it’s also an opportunity to bring our creative vision to the festival.
Graphic design and visual communication.
In this edition, in addition to the trailer, we took on the task of designing and adapting all the graphic and visual pieces for communication on social media. From promotional posters to platform-specific posts, our goal was to maintain a consistent and engaging visual identity that would connect with the audience. The collaboration with CineAsia and Andando Producciones was key to ensuring that all materials reflected the essence of the KFFB.
Website content updates and maintenance.
also played a crucial role in this edition. We were responsible for entering and updating the content provided by CineAsia and Andando Producciones, ensuring that visitors could easily find all the necessary information about the programming, films, and side activities. The website is the gateway to the festival, and we worked diligently to ensure that its navigation was clear and engaging.
Under the direction of Andando Producciones and CineAsiaOnline
All this work was carried out under the direction of Andando Producciones,
who supervised every detail of the project and made many of the key decisions for its development. Their leadership was crucial in ensuring that every piece fit into the global machinery of the festival.
At the same time, we worked closely with CineAsia,
whose role in the overall coordination of the project was indispensable. Their experience and knowledge of Korean cinema provided a strategic approach that guided communication and content creation. This ongoing collaboration between both entities allowed the process to flow effectively and enriching.
Being part of this team, where every task was integrated into a larger whole, allowed us to grow and learn while contributing to the success of the festival.
A festival in constant growth
The effort of everyone involved has been reflected in the results: a 50% increase in spectators this year, solidifying the KFFB as an expanding cultural event. Beyond the numbers, the most rewarding part has been seeing how the audience connects with the stories of Korean cinema and actively participates in the festival. You can read more about the achievements of this edition in the official post: The KFFB increases its audience by 50%.
Un equipo, una experiencia
Working on the KFFB 2024 has been a shared journey. Being part of this machinery has allowed us to grow, learn, and contribute our experience to ensure the festival continues to shine as a window to Korean cinema. We look forward to continuing to contribute and collaborate in future editions.
Super grateful to have collaborated on such a rewarding experience and for the trust placed in us!
